Meet Olaplex: The Holy Grail of Hair


So it started with whispers calling it “the Holy Grail of Haircolor” in fashion capitols across the globe. It was then tested on celebrities in some of the biggest name brand salons you can think of and now has arrived at Luxe. What is it? Olaplex.

What does this miracle working product do? Olaplex allows stylists to take hair to places they would not dream without fear of damaged hair. Olaplex includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance. Without getting into the chemistry of it all, your stylist adds it to the color mix being applied to your hair or as a separate service after color has been applied to dramatically reduce breakage with every color service. Think of it as a little insurance policy for your hair. Before your next color service talk with your stylist to see if he or she would recommend adding Olaplaex.



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